About Me

Hi, I’m Casey Rials, a sales and marketing strategist specializing in demand generation, lead optimization, and sales enablement for renewable energy and B2B technology companies. My career began at memoryBlue, a leading B2B sales and lead generation company that helps high-tech firms tackle sales development challenges. This foundation gave me deep expertise in outbound sales, prospecting strategies, and pipeline development.

I then spent four years at Stem, helping to transform the company from a private firm focused on small commercial & industrial (C&I) projects into a publicly traded company with over 5 GW and 25 GW of storage and solar, respectively. While at Stem, I played a key role in building and launching the company’s demand generation function, scaling marketing outreach across multiple verticals, and driving sales pipeline growth through integrated marketing strategies. I also led the formation of an SDR team, overseeing hiring, training, and process development, while evaluating and implementing sales tools.

Throughout my career, I’ve developed a data-driven, hands-on approach to sales and marketing alignment. I don’t just build strategies—I help implement them, ensuring businesses have scalable systems for lead generation, CRM optimization, and multi-channel marketing execution. Whether it’s launching ABM campaigns, refining sales processes, or training teams on demand generation best practices, my goal is to create sustainable, repeatable processes that convert prospects into customers and drive revenue growth.

I thrive on working with companies that are passionate about innovation, sustainability, and business transformation. If you're looking to refine your sales and marketing alignment, improve lead generation, and accelerate revenue, let’s connect!